When deciding which target market to pursue, the location and concept of your restaurant are key. You must consider how to reach your customers and increase awareness of your brand. In other words, your customers should associate your brand with the type of experience they want, and not just the type of food you sell. A neighborhood restaurant should target local residents, with a population within a five-mile radius. A fast-food restaurant should focus on the millennials and the older set.
If you want to advertise your restaurant on Facebook, you should consider geotargeting. This type of advertising will allow you to place ads near your target audience. Most online advertising services offer free geo-targeting options, which will help you put your ad in front of the right audience. You should also consider building a strong Instagram presence. By doing so, you can make your advertising more personalized and effective.
Once you know your demographic, you can make assumptions about what kind of customers you want. A great way to do this is to conduct competitor analysis and population density in your market. These assumptions will help you define your target market and tailor your marketing strategy to reach that demographic. You can also create a social media account for your restaurant. Many college and high school students are on social media, and this is an easy and effective way to promote your brand. Additionally, you should consider paying for ads on these platforms. Your ads should be relevant to your target audience, as well as interesting to them.